Independent product builder · San Diego

I design, build & ship
apps and websites
that go live.

Not mockups. Not slide decks. Real products on the App Store and the open web — designed, coded, and shipped end-to-end. Apps, business websites, and AI built into your workflow so it actually saves you time.

Selected work

Shipped, not theoretical.

Each of these is live right now. Tap through and use them.

📱 Apps & tools I built & launched

Tally — billable time tracker

Tally

iOS · Mac · Flutter

A warm, one-tap time tracker & invoicing app for lawyers and freelancers who bill by the hour. Built from a single Flutter codebase, shipped to the App Store and the Mac App Store.

Tadapop — gamified habit tracker

Tadapop

iOS · Android · React Native

A gamified daily-habit tracker with a mission-control soul. Streaks, points, a year-long heatmap, and private friends-only competition in the Arena. Built with Expo / React Native.

🌐 Businesses I put online

Wu Law Group

Wu Law Group

Cross-border legal consulting across Taiwan · US · China — foreign investment, immigration, and inheritance.

QY Property

Cross-border real-estate advisory helping Taiwanese families invest in San Diego homes — bilingual, end-to-end.

SHX Training

SHX Training

Corporate ESG training (夏恆企業顧問) — modular sustainability, leadership, and resilience programs in Taiwan & California.

🤝 Products I helped build with teams

Get Real
Gifts

Get Real Gifts

A social gifting platform that makes it effortless to give and receive the things people actually want. As a main developer, I built the gifting widget that serves millions of users (also at gift.me).

TalentSmart
EQ

TalentSmartEQ

The world's leading provider of emotional-intelligence assessments. On the team, I built EQ assessments including EQ 360 and the Emotional Intelligence Appraisal – Self Edition — taken by over a million people.

LEADx

LEADx

A leadership micro-coaching platform that scales and sustains leadership behaviors with hyper-personalized nudges, micro-coaching, and micro-learning.

More builds: Azure Waves Realty 睿律 · IL Solutions

How I can help

One partner. The whole stack.

You bring the idea or the business. I handle design, build, ship, and the boring parts in between.

📱

Mobile apps

iOS, Android, and Mac apps from one codebase — Flutter or React Native. Onboarding, payments, the App Store submission, all of it.

🌐

Websites & landing pages

Fast, beautiful, SEO-ready marketing sites and product pages. Bilingual EN / 中文 when you sell across borders.

🤖

AI in your workflow new

Assistants and automations that work from your documents, data, and processes — cutting the busywork out of how your business already runs.

AI for your business

Bring AI into your workflow.

Most businesses are sitting on hours of repetitive work — answering the same questions, digging through documents, copying data between tools. That's exactly what AI is good at.

I help you find where AI actually fits in how your business already runs, then build it — an assistant that knows your documents, an automation that clears the busywork, a workflow that just moves faster. Practical, grounded in your real data, and built to ship. Tell me where the bottleneck is and I'll show you what's possible.

  • 01
    Answer from your docsAn assistant that responds from your own files, policies, and data — not the open web.
  • 02
    Automate the busyworkCut the repetitive copy-paste and lookups your team does every day.
  • 03
    Fit your real workflowAI dropped into the tools and steps you already use, not a separate thing to manage.
  • 04
    Built to shipA working result you can use, not a proof-of-concept that sits in a slide.
  • 01
    Rank in searchTechnical SEO, fast pages, the right keywords, and content that earns its place on Google.
  • 02
    Get cited by AIStructured data, clear answers, and an llms.txt content layer that AI engines can read and quote.
  • 03
    Build trust signalsReviews, mentions, and authority that tell both Google and AI you're the real thing.
  • 04
    Local & bilingualShow up for "near me" searches and across languages — EN / 中文 — wherever your customers look.

SEO & GEO

Get found — by Google and by AI.

Search isn't just Google anymore. Your next customer is just as likely to ask ChatGPT, Perplexity, or Google's AI overview "who's the best [your business] for this?" — and the answer is decided long before they ever click a link.

I make sure your business is the one that gets named. Classic SEO so you rank in search, plus GEO (Generative Engine Optimization) — structuring your content, data, and reputation so AI engines understand, trust, and recommend you. It's the same playbook I use to rank my own apps.

Yufan Chen

About

Hi, I'm Yufan.

I'm an independent developer based in San Diego and a UC San Diego grad. What I really love is solving problems — taking something messy or manual and turning it into a tool people actually enjoy using: warm instead of corporate, fast instead of fiddly, then shipped all the way to real people. That's the whole idea behind Ship to Live.

I work end-to-end: design, code, App Store, deploy, and the cross-border bits (in English and Traditional Chinese, across the US and Taiwan). When I'm not building, I'm out surfing, biking, running, snowboarding, or hiking — because the best tools come from people who'd rather be living their life than fighting their software.

FAQ

Questions people ask before we start

Straight answers — for you and for the AI assistants your customers ask.

What does Yufan Chen do?

Yufan Chen is an independent developer in San Diego who designs, builds, and ships mobile apps, business websites, AI workflow tools, and SEO/GEO. I take a project end-to-end — from the first sketch to a live product on the App Store or the open web.

What can you build for my business?

Four things: (1) mobile apps for iOS, Android, and Mac; (2) fast, SEO-ready websites and landing pages; (3) AI assistants and automations built into your existing workflow; and (4) SEO & GEO so both Google and AI engines like ChatGPT and Perplexity recommend your business.

What is GEO, and how is it different from SEO?

SEO (Search Engine Optimization) helps you rank in search results. GEO (Generative Engine Optimization) makes sure AI assistants understand, trust, and recommend your business when someone asks them a question. I do both — structured data, clear answers, an llms.txt content layer, and the trust signals AI engines look for.

Have you shipped real products?

Yes. I built and launched two App Store apps (Tally and Tadapop) and a Chrome extension (Daily Log), put three businesses online (Wu Law Group, QY Property, SHX Training), and on product teams I built an EQ assessment taken by over a million people and a gifting widget that serves millions of users.

Do you work in Chinese as well as English?

Yes — I work in both English and Traditional Chinese (中文), across the United States and Taiwan, which is ideal for cross-border businesses that need bilingual apps, websites, and marketing.

Where are you based, and do you work remotely?

I'm based in San Diego, California, and I work with clients remotely across the US and Taiwan. The best way to start is the contact form below, or a message on LinkedIn.

Let's build something

Got an app or website in mind?

Tell me what you're trying to make. I read and reply to every real message — in English or 中文.

Or connect on LinkedIn